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This lesson covers the remaining elements of the extended marketing mix (7Ps) within AQA A-Level Business topic 3.3.4. You will study place (distribution), people, process, and physical environment — the three additional Ps that are especially relevant to service businesses.
Key Definition: Place (or distribution) refers to how a product is made available to consumers — the channels, locations, and logistics through which products move from producer to consumer.
The aim of distribution is to ensure the right product is in the right place at the right time, in the right quantity.
A distribution channel is the route a product takes from producer to consumer. The main channels are:
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