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Even when the strategic case for change is compelling, organisations frequently encounter significant resistance. Understanding why people resist change — and the forms that resistance takes — is essential for any leader seeking to implement strategic change successfully.
Change disrupts the status quo. It creates uncertainty, threatens established interests, and demands new behaviours. Resistance is a natural human response to the loss of the familiar, and it should not be dismissed as irrational or obstructive. Instead, managers must understand its root causes.
Kotter and Schlesinger (1979) identified four key reasons why individuals and groups resist organisational change:
People focus on how the change will affect them personally rather than considering the overall benefit to the organisation.
Example: Middle managers resist delayering because their roles may be eliminated, even though the change would improve organisational efficiency.
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