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Once a firm has decided to pursue growth, the next strategic question is how to grow. The two broad approaches are organic (internal) growth and external (inorganic) growth. Each carries distinct advantages, disadvantages, and risks. A-Level Business requires you to evaluate these methods in context and make informed judgements about which is most appropriate for a given firm.
Organic growth occurs when a firm expands using its own resources and capabilities, without merging with or acquiring another business. It is the most common form of growth for small and medium-sized enterprises, but large firms also use it extensively.
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