You are viewing a free preview of this lesson.
Subscribe to unlock all 10 lessons in this course and every other course on LearningBro.
Businesses do not exist in a social vacuum. Demographic shifts, changing consumer behaviour, ethical expectations and debates about corporate social responsibility all shape the strategic position of a business. This lesson covers AQA specification topic 3.7.6 — social and technological change — with the focus here on the social dimension.
Demographics refer to the statistical characteristics of a population — its size, age structure, geographic distribution, ethnicity and household composition. Demographic trends are among the most predictable external influences on business because population changes occur gradually.
Subscribe to continue reading
Get full access to this lesson and all 10 lessons in this course.