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Price discrimination occurs when a firm charges different prices to different consumers (or in different markets) for the same or similar product, where the price differences are not justified by cost differences. It is a strategy used by firms with market power to increase their revenue and profit by extracting more consumer surplus.
For price discrimination to be possible, three conditions must be met:
| Condition | Explanation | Why It Matters |
|---|---|---|
| Market power | The firm must be a price maker — it must face a downward-sloping demand curve | A perfectly competitive firm cannot price-discriminate because it must accept the market price |
| Ability to separate markets | The firm must be able to identify and separate groups of consumers with different price elasticities of demand | If consumers can easily resell the product between themselves (arbitrage), price discrimination breaks down |
| Different price elasticities | Different consumer groups must have different willingness to pay (different PED) | If all consumers have the same elasticity, there is no benefit from charging different prices |
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