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Cultural globalisation refers to the transmission of ideas, meanings, values, and cultural products across national boundaries. It is perhaps the most visible and personally experienced dimension of globalisation — affecting what people eat, wear, watch, listen to, and aspire to. However, it is also one of the most contested, raising fundamental questions about identity, power, and resistance.
Cultural diffusion is the process by which cultural traits — ideas, practices, technologies, artistic forms — spread from one society to another. Globalisation has dramatically accelerated cultural diffusion through:
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