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The behaviourist approach dominated psychology from the 1910s to the 1950s and remains hugely influential today. It emerged as a direct reaction against Wundt's introspectionist methods, insisting that psychology should be the study of observable behaviour rather than unobservable mental processes.
Key Definition: Behaviourism — the approach that focuses exclusively on observable behaviour and explains all behaviour in terms of learning through interaction with the environment, primarily through classical and operant conditioning.
Ivan Pavlov (1849--1936), a Russian physiologist, discovered classical conditioning through his research on the digestive systems of dogs.
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