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This lesson examines three major psychological theories that attempt to explain why romantic relationships are maintained and why some relationships succeed while others fail. Each theory takes an economic or exchange-based approach, treating relationships as involving costs, rewards, and investments.
Key Definition: Comparison Level (CL) is the standard against which a person judges the quality of their relationship, based on past experiences and expectations. If the current relationship exceeds the CL, it is judged as satisfactory.
Social exchange theory (SET) proposes that people evaluate relationships in terms of costs and rewards, much like a financial transaction. The theory rests on the assumption that humans are fundamentally motivated to maximise rewards and minimise costs.
Rewards may include companionship, sex, emotional support, financial security, and social status. Costs may include time, effort, emotional stress, financial expenditure, and loss of freedom.
The outcome of a relationship is calculated as:
Profit = Rewards − Costs
If the profit is positive, the person is likely to judge the relationship as satisfactory.
Each individual has a comparison level — an internal standard of what they expect from a relationship, based on:
If the current relationship exceeds the CL, the person feels satisfied. If it falls below the CL, dissatisfaction arises.
The CL-alt is the person's assessment of whether they could obtain a better outcome from an alternative relationship (or from being single). Even if the current relationship is above the CL, a person may leave if an alternative offers a higher perceived reward.
| Stage | Description |
|---|---|
| Sampling | Exploring rewards and costs of different relationships (by direct experience or observation) |
| Bargaining | Early stage: partners exchange rewards and negotiate costs |
| Commitment | Costs and rewards become more predictable; partners settle into the relationship |
| Institutionalisation | Partners are firmly established; norms and expectations are embedded |
Strengths (AO3):
Limitations (AO3):
Exam Tip: When evaluating SET, a strong AO3 point is to contrast it with equity theory, arguing that equity theory offers a more balanced view because it considers fairness, not just profit.
Equity theory is an extension of social exchange theory that focuses not on profit, but on perceived fairness. The central principle is that people are most satisfied in relationships where the ratio of inputs (costs) to outputs (rewards) is roughly equal for both partners.
Equity does not mean equality — it means that the ratio of what each partner puts in and gets out is perceived as fair. A relationship is equitable when:
Partner A's Rewards / Partner A's Costs ≈ Partner B's Rewards / Partner B's Costs
| Status | Experience | Response |
|---|---|---|
| Equitable | Both partners perceive fairness | Satisfaction; relationship maintained |
| Over-benefited | One partner receives more than they contribute | Guilt, discomfort |
| Under-benefited | One partner contributes more than they receive | Anger, resentment, distress |
According to Walster et al., both over-benefited and under-benefited partners experience distress, but the under-benefited partner typically experiences the most dissatisfaction. Partners will attempt to restore equity either by:
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