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Promotion is the third element of the marketing mix. It covers all the ways a business communicates with potential customers to raise awareness, build brand image, and persuade them to buy. This lesson examines the main types of promotion and their effectiveness.
Promotion is the communication a business uses to inform, persuade, and remind customers about its products or services. Effective promotion increases awareness, generates interest, and drives sales.
The promotional mix is the combination of promotional methods a business uses. Each method has different strengths and is suited to different situations.
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