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This lesson consolidates the key concepts from the Social Influence topic for AQA GCSE Psychology, providing a comprehensive revision resource.
| Study | Key Finding | Key Statistic |
|---|---|---|
| Asch (1951) | People conform to a group even on unambiguous tasks | 75% conformed at least once; 37% average conformity |
| Milgram (1963) | Ordinary people obey authority to a dangerous degree | 65% gave maximum 450V shock |
| Darley & Latané (1968) | More bystanders = less helping (bystander effect) | 85% alone vs 31% with 4 others |
| Piliavin et al. (1969) | People help more when victim appears deserving | 95% helped ill person; 50% helped drunk |
| Zimbardo (1969) | Anonymity increases aggression (deindividuation) | Deindividuated = twice as long shocks |
| Bickman (1974) | Uniform increases obedience | More compliance with guard uniform |
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