Principles of Visual Design

Effective data visualisation is not just about choosing the right chart — it is about applying design principles that guide the viewer's eye, reduce cognitive effort, and ensure the message is understood quickly and accurately. This lesson covers Gestalt principles, colour theory, typography, accessibility, and the concept of data-ink ratio.

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Gestalt Principles of Perception

The Gestalt principles describe how humans naturally group and organise visual elements. Understanding these principles helps you design charts that are intuitive to read.