Leaflets and Reports: Format, Headings, and Audience

Leaflets and reports are less commonly examined forms in Paper 2 Section B, but they do appear — and students who can adapt their writing to these formats demonstrate versatility and form awareness. Both rely on clear organisation, headings, and accessible language tailored to a specific audience.

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Leaflet Conventions

A leaflet is designed to inform, advise, or persuade a specific audience in a visually accessible format. In an exam, you write the text — you do not need to create an actual layout with columns and images.

Feature	Description
Title	A clear, engaging title that signals the purpose
Headings and subheadings	Break the text into clearly labelled sections
Short paragraphs	Paragraphs are typically shorter than in essays or articles
Bullet points or numbered lists	Used for key information, tips, or advice
Direct address	"You" — speak directly to the reader
Accessible language	Clear, concise, and appropriate for the target audience
Call to action	Tell the reader what to do next